We got tired of
generic.
Fits You started from a simple frustration: the gap between what we know about nutrition science and what actually reaches the kitchen is enormous. Generic meal plans, shelf multivitamins, and one-size training programs exist because personalization is hard — not because it's impossible.
"The tools to eat and move precisely exist. The science is there. What's been missing is a system that brings it all the way to your door — calibrated to you, not to a demographic."
We built Fits You to close that gap. Not a wellness app, not a subscription box with aspirational packaging. A precision system — intake, calibration, delivery — that actually accounts for who you are.
Four commitments.
Precision over simplicity
We don't round down to make the numbers easier. Every plan reflects the actual complexity of your biology and goals.
Honesty about outcomes
Results vary. We say that everywhere it matters, and we mean it. No implied guarantees, no before-and-after theatre.
Dietitian-led, not algorithm-only
Every formulation is reviewed by a human. The system surfaces the data; a registered dietitian interprets it.
No dark patterns
Cancel in under two minutes. No retention calls. No manufactured urgency. You stay because it works for you, or you don't.
Built by people who
felt the gap.
Nadia Reyes
Co-founder & CEOFormer head of product at a precision diagnostics company. Has been obsessed with what personalization actually means — not just in tech, but in how we feed ourselves.
Dr. Marcus Webb
Co-founder & Chief DietitianRegistered dietitian and exercise physiologist. Spent twelve years in clinical sports nutrition before deciding the tools for everyday people were too generic to be useful.
Priya Anand
Head of CulinaryTrained at the CIA. Worked in fine-dining kitchens in New York and Copenhagen before joining Fits You to prove that precision nutrition doesn't have to taste like discipline.
Jonah Kim
Head of EngineeringBuilt two previous companies in health-data infrastructure. Joined because he believes the gap between what we know about nutrition and what we actually eat is a software problem.
Ready to start?
Ten minutes to a plan that's actually yours.